Our story
Out of Ordinary Vibes
We make everyday carry for people who actually carry things — built to be filled, washed, and used again tomorrow.
How it started
A bag that could keep up
OOV began with a simple complaint: the bags we owned were either beautiful or useful, and almost never both. One held everything and looked like a gym kit. The other looked wonderful and buckled under a laptop and a water bottle.
So we started making the thing we actually wanted — roomy, washable, and cheerful enough to be the best-looking object on a crowded train.
What we make
Materials that earn their place
Our totes and pouches are built from recycled ripstop and heavyweight canvas — light enough to fold into a pocket, tough enough to be overloaded at the market and thrown in the wash afterwards.
Every print is drawn in-house. We keep runs small, which means colourways sell out and come back rather than sitting in a warehouse.
Where we're going
Out of ordinary vibes
We're a small team in India making things for people who carry a lot — groceries, laptops, swimming kits, the occasional houseplant.
If something we made hasn't held up, tell us. We'd rather fix it than have it sit unused in a cupboard.