Our story
Out of Ordinary Vibes
We make everyday carry for people who actually carry things — built to be filled, washed, and used again tomorrow.
How it started
BECAUSE EVERYDAY DOESN'T HAVE TO MEAN ORDINARY
At OOVLIFESTYLE, we believe everyday essentials don’t have to be ordinary.
Our mission is simple: to turn everyday products into something you actually want to carry, wear, and show off. From bold prints to unexpected details, we create lifestyle products that bring colour, personality, and a little bit of fun into everyday life.
But great design should also have a purpose.
That’s why we’re committed to creating products with more responsible materials, including recycled fabrics, while working towards a more conscious approach to fashion and lifestyle. We believe you shouldn’t have to choose between good design and doing better for the planet.
With OOVLIFESTYLE, everyday can be anything but Not boring.
What we make
DESIGNED TO STAND OUT
Better materials. Better choices. Still seriously good-looking.
We believe sustainability should be part of the product from the beginning.
Where possible, we choose Sustainable materials and fabrics to give existing resources a new life.
Our products are designed to be used again and again — because we believe the most sustainable product is one that you genuinely love and keep using.
For us, being responsible doesn’t mean compromising on creativity.
It means creating better, while still having fun with design.
WOMEN-OWNED
Created by women. Built with purpose.
OOVLIFESTYLE is a women-owned and women-led brand, built on creativity, independence, and the belief that women should have more opportunities to create, lead, and grow.
We’re proud to support women not only through our own journey, but also through the people and partners we work with.
Because empowerment isn’t just something we talk about.
It’s something we want to build into the way we do business.
NO SWEATSHOPS
Good products should never come at the cost of the people making them.
We believe the people behind our products matter just as much as the products themselves.
That’s why we work with manufacturing partners who provide full-time employment and ethical working conditions for their workers.
We believe workers deserve fair treatment, a safe working environment, and dignity at work.
Our goal is simple: to create products that feel good to buy and feel good to stand behind.
Where we're going
Founder
Meet Shivani Sharma
OOVLIFESTYLE started with a simple thought: why should everyday essentials be boring?
Shivani Sharma, a textile designer by profession, has always seen the world through colours, prints, textures, and patterns. After years of working with textiles, she wanted to take that creativity beyond fabric and bring more personality into the things we use every day.
That idea became OOVLIFESTYLE — a brand built around bold design, playful details, and more conscious choices. Shivani believes everyday products can be practical, stylish, responsible, and still have a sense of fun.
Through OOVLIFESTYLE, she’s creating pieces that make the everyday feel a little more colourful, a little more personal, and anything but ordinary.
At its heart, OOVLIFESTYLE is Shivani's invitation to look at everyday life a little differently. To choose the unexpected. To find joy in the little things. And to remember that doing better doesn't have to mean being boring.
This is her story. And this is just the beginning.
